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Editor's
note: Even a magazine as large as Hogan's Alley encounters
space limitations. We couldn't accommodate Dan Kelly's sidebar
about the phenomenon of hat-wearing martial arts practitioners,
but we want to present it to you here. Thanks to Dan for
allowing us to present his fine article as nearly complete
as possible.
Hatkido:
Comics within the Ads
The
comics influence on martial arts course ads is slight. Most
show only the simple clip art of one figure in a gi shoulder-throwing
another. The artistic merit of ad illustration was limited,
to be kind, smacking of a freelance hack illustrator being
asked to give it a "comic-booky" feel. Those strips with
plots make "The Insult That Made a Man Out of 'Mac'" seem
like Chekhovian drama. Humorously, in several strips (see
accompanying illustrations) our martial artist is a nebbish's
nebbish, garbed in a suit and tie and a rather dated-looking
fedora. But beneath the snap-brim beat the heart of a Shaolin
warrior.
The
few martial arts ads that monkey see-monkey-did Charles
Atlas' cartoons followed a familiar pattern. Two thugs inexplicably
decide to pick on our hatted friend and his best girl. The
thugs portrayed are indeed thuggish, rendered barely human
with Cro-Mag foreheads and, if the proportions are to be
be believed, are a good two feet taller than
the protagonist. Motivations to attack are sketchy. None
demand money or sex. They seem only interested in testing
the manhood of the martial artist before his screechy lady
friend. Easily fooled by the dapper and, compared to them,
petite protagonist, they blindly walk were non-karate-trained
angels fear to tread. "Let's push dis little guy around,"
says one troglodyte to another, speaking in the language
of oafs and native Chicagoans. Bam! Pow! Whammo! With very
uncomfortable-looking form--not to mention a command of
gravity that allows him to knock over a 240-pound man with
no identifiable manner of leverage--our derbied gent wipes
out the bounders with rapid, blood-free strikes.
After
the ruffians are dispatched, the lady comes to our hero
and says not, "Oh my God, are you hurt!?!" or "What are
you, some kind of psycho? Those guys didn't do anything
to you yet!" but rather, "Gee honey, Kung-Fu sure is good
to know." Hat locked down and entirely sweat-free, our natty
hero says, "Yes, and it's easy to learn and fast!" We may
assume the final unseen panel promises a scene of carnal
abandon as the lady fair gives her Brooks Brothered knight
his just reward.
President
Kennedy, it is said, put the kibosh on the fedora and snap-brim
when he appeared hatless at his inauguration. So, what's
with the hats, which kept appearing in martial arts course
ads years after they went out of fashion? The suggestion
is probably of Clark Kent: weak, ineffectual, milksoppish
outside, but within, a powerhouse. Even in the thick of
battle, the snap-brim remains unmoved, showing grace under
pressure.
Not
until Joe Wieder's ad of 1975--sharing a single issue with
Count Dante and the Ninja Society--does our cartoon protagonist
appear not only hatless but possessed of a hair style usually
referred to as a mullet, Tennessee Tophat, or "schlong."
Hats were out. Hair was in, alas. Yet, antcedents of hatted
comic warriors exist in Mr. A, the Question, the Spirit,
the Clock, Rorsharch, the Sandman, the Crimson Avenger,
the Phantom Stranger, Dr. Occult, Dick Tracy, and J.R. "Bob"
Dobbs. Beware the hat, my friend, beware the hat. --Dan
Kelly
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